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Snapchat Unveils “Spectacles” And Rebrands As Snap, Inc.

Snap Inc. just unveiled its first hardware product called “Spectacles”, a wearable device which can record 10 seconds of video at the tap of a button. The company also refreshed its name since it’s planning to offer products other than Snapchat app in the future. Spectacles will hit the market this fall, CEO Evan Spiegel told The Wall Street Journal. The CEO is planning to take a slow approach in rolling the glasses out.

Spectacles, the funky looking glasses are capable of shooting 10 seconds of video from the first person’s perspective. The video made through Spectacles resemble the nature field of view of the human eye. Thanks to the cameras using a 115-degree-angle. Every time you press the button, Spectacles will make a new 10 seconds long clip.

The cost of Snap Inc. Spectacles is estimated to be $129.99. The glasses will be available for a limited time period in the fall and will come in one standard size. Spectacles will come in three colours — coral, teal and black. Snapchat is apparently targeting the younger generation. According to the company, a staggering 41% of the 18- to 34-years-olds in the United States use Snapchat app for instant messaging daily. Snapchatters watch more than 10 billions videos on any given day. While this product may be compared to Google Glass, it is specifically made for video making and doesn’t seem to offer anything else.


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