Kodak, once a leading brand in the field of photography was killed off by the smartphones and digital photography. It is once again ready to set foot in the market by introducing “Ektra”, world’s first ever smartphone built mainly for photography.
Kodak is not aiming to compete with the iPhone 7 or the Google Pixel. Instead, Ektra is all about simplicity and is targeted towards photography enthusiasts. The phone comes which tons of appealing features including the faux leather on the back and the metal-finished sides. It comes with a 5-inch display with Corning Gorilla Glass protection. The phone comes in a leather case that is designed in such a way as to emphasize that it is a photography phone.
Ektra is designed by a company based in United Kingdom called Bullitt Group. It comes with a 21-megapixel camera with an f/2.0 aperture. It has a Sony’s IMX230 image sensor for greater image stabilization. Ektra has 3GB of RAM and 32GB of memory. It has Android 6.0 installed. Ektra is equipped with MediaTek Helio X20 Decacore processor. Users will be able to adjust a number of settings related to digital photography including macro, white balance, ISO and shutter speed etc.
The device will be available in Europe later this year. It is set to be released in North America in 2017.